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| A SLICE OF HISTORY |
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 When the New York Pizza Show, a trade expo at the Javits Center, wanted to celebrate the 100th anniversary of pizza in the U.S., they turned to Blumenfeld and Associates.
Even though they didn't have a lot of dough to spend, the results reached millions. From New York, the no. 1 Market, to 208th-ranked Alpena, Tex., Show organizers received coverage, lots of coverage.
Over 275 hits in 122-plus markets, including segments on Good Morning America, CBS Early Show (above), The Tonight Show, Univision, CNN Headline News (at least 7 times), ESPN Cold Pizza, ESPN Sportscenter, National Public Radio, and The Martha Stewart Show. It was a good thing. |
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| ICELAND SAGA |
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 On behalf of the Iceland Tourist Board, the agency frequently sends media to experience the Ohio-sized
nation in the North Atlantic for themselves.
One recent press trip we organized attracted representatives of the Denver Post, Los Angeles Times, Outside Magazine, Salt Lake Tribune, and Vogue. |
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| THE EARFORCE |
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The Blumenfeld Agency promoted an official Olympic licensee at the Salt Lake 2002 Winter Games.
Our client, a winter fashion accessory called Earbags, was featured in The Wall Street Journal and USA Today. We were also involved in sending a few members of the "Earforce" to stand
outside the NBC Today Show set at the canyons. Patiently they waited for the right moment, finally "bagging" on-air exposure with Katie Couric (left), who modeled Earbags for millions of
viewers. |
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| ICELANDIC VIKING SHIP COMMEMORATES LEIF EIRIKSSON |
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 For three months, a crew of nine modern-day vikings from Iceland sailed
this 75-ft. replica of a Viking ship from Iceland to Canada, and along the new england coast.
Christopher Columbus is generally credited with discovering the new world, but these lads aboard the Islendingur ("Icelander") beg to differ
as they commemorated Leif Eiriksson's discovery of North America some 500 years before Columbus.
Their final stop was New York Harbor where Blumenfeld and Associates managed media relations.
Coverage included Associated Press, CBS Early Show, The New York Times, Reuters, USA Today, and live weather remotes on WABC-TV. |
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| WHY DID THE TARPON CROSS THE ROAD? |
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Wait long enough and you can see almost anything in New York.
Even a 5-ft. Tarpon - the king of gamefish - "swimming" down Madison Avenue from the former Orvis store at 45th between Madison and Vanderbilt, to the company's new 6,000 sq. ft. flagship location at 522 Fifth Avenue (44th Street).
The "Tarpon crossing" was covered by local New York television, as was the grand opening party, managed by the Blumenfeld Agency. | |
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